Quiz #2 - Answer the following questions:

1.  If you have a storefront, how does the front of your store look? (Paint, window, signs, window display)   Rate 1-10  

2.  Are you communicating with your customers in any meaningful pro-active way? (mail, e-mail, phone calls)  Yes    No 

3.  Does your interior create the impression of a professional organization (clean, in repair, nicely appointed)  Rate 1-10

4.  If you have done any advertising, was it successful?  Yes    No     How do you know?  Did you track?   Yes    No 

5.  Do you have a unique selling proposition that can be easily explained to a stranger?  Yes    No 

6.  Do you have competitors who are doing a lot better than you?  Yes    No 

7.  Are you actively adding new profit centers to your business or adding value to existing lines?  Yes    No 

8.  Is your sales and customer service staff highly trained, well compensated, highly motivated, and incentivised?  Yes    No 

9.  If you started spending 5% of your gross revenues on advertising, would you know how to spend it.  Yes    No 

10. Would you like to be able to answer all of the above questions in a much more positive and decisive way?

If your answer to #10 is yes, then you need comprehensive marketing.